You’re a whole vibe. Brand it.

Stand out and inspire trust with an authentic, consistent brand experience in every customer interaction on every platform.

welcome to blush cactus

We build badass brands.

Looks like you’re in the right place. 😏

Put us in, coach.

You deserve to be proud of what your brand communicates about you — and your customers deserve a consistently amazing experience that makes their loyalty a no-brainer.

At our studio, we take a holistic approach to help you develop a consistent, authentic brand that’s rooted in the values, beliefs, and personality your business was built on.



When you do the work to define and live by your brand, you stand out from the competition and earn loyal, lifelong customers.

our street cred:

Meet your brand builders

Our team is made up of multitalented women who love what they do — and happen to be damn good at it.

About Jill

Jill Smith

STUDIO MANAGER +
SHOWIT EXPERT

About Jena

Jena Gribble

OWNER + BRAND STRATEGIST

About Hannah

Hannah Pniewski

OPERATIONS JEDI

About Anna

Anna Beachy

SENIOR DESIGNER

About Erin

Erin Napoli

SENIOR DESIGNER

let’s work together  >

our guiding principles

We practice what we preach. Here are the pillars we live by as a business.

If you don't know where you’re going, you'll end up someplace else.

Tactics without strategy are time and money wasted. 
Read that again.

Tactics without strategy are time and money wasted. 

Read that again.

Curiosity + Critical Thinking = Creativity

Creativity is born from curiosity and we approach everything with a fervent spirit of exploration and thoughtfulness.

Be not afraid of growing slowly; be afraid only of standing still.

We’re thirsty for knowledge and make time to learn new things and grow both personally and professionally.

FOLLOW YOUR HEART. TRUST YOUR INSTINCTS. AND ABOVE ALL ELSE, HAVE FUN.

We’re here to have a good time. We cultivate a sense of community and belonging, have fun, and never take ourselves too seriously.

How you do anything is how you do everything. 

We show up, give our all, and leave no crumbs. 

Things we love

we are a delightfully nerdy bunch 🫶

Taylor Swift

our Nespresso machines

smashing the patriarchy

little treats

our fur babies

leggings (company uniform)

halloween 🎃🦇 

faerie fantasy

diamond art

What’s with the name, anyway?

We’re headquartered in Arizona, where the desert landscape is lush with beautiful cactus and succulents. Cacti signify endurance and persistence – they are plants that by all accounts of their environment shouldn’t survive, but do. In fact, they thrive.



The bright magenta prickly pear cactus is a stunner—she’s sure to catch your eye as she springs out from her rough environment—a beacon of vibrant color and hope in a sea of same. 



Once you’ve seen her, she’s hard to forget. Her tenacity and determination are imperatively symbolic in creating a successful business and life.



Our mission is simple: We’ll help you define your brand so you can stand out in a sea of noise.

Let's Go. >

As heard on...

What the hel-vetica? Podcast

Ep 6: Overcoming Imposter Syndrome and Embracing Vulnerability

This episode features a heartfelt and enlightening conversation between Mike Janda and guest Jenna Gribble, a successful agency owner grappling with imposter syndrome amidst her achievements. Jenna shares her initial foray into graphic design, overcoming setbacks, and the constant pursuit of learning. Both speakers touch on the importance of vulnerability, avoiding comparison traps, and finding 'flecks of gold' in every experience. They explore how the creative industry preps individuals for critique and the timeless struggle with failure and success metrics, offering valuable perspectives for every creative entrepreneur.

LISTEN NOW  >

IT’S YOUR OFFER POD

Building A Powerful Brand To Drive Growth

In this episode, Jena shares her journey as an entrepreneur and how she transitioned from corporate to starting her own business. During our discussion she talks about the importance of creating a strong brand, websites that convert and connect with ideal clients, as well as the role of graphic design in driving your overall goal.

LISTEN NOW  >

THE IMPATIENT ENTREPRENEUR POD

Sensitivity & Stubbornness ft. Jena Gribble

On this episode of The Impatient Entrepreneur Podcast, we take a deep dive into what it takes to be a successful entrepreneur, even when you feel like things aren’t moving fast enough as you’d hoped. We talk about the characteristics that have helped Jena thrive in business, including grit, tenacity, and some good old-fashioned (and under-rated) sensitivity. 

LISTEN NOW  >

MARKETING MADE SIMPLE POD

The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them

Dr. J.J. Peterson talks with Jena Gribble, StoryBrand Certified Guide and founder of Blush Cactus, a boutique marketing and branding agency. Jena shares why it's so important to have a good plan before you start marketing and the tool she uses to fast-track the process. Discover how to strengthen your marketing and grow your business by reaching the right people in the right way.

LISTEN NOW  >

MARKETING MADE SIMPLE POD

What You Need to Make Your Website Work

J.J. and April are joined by StoryBrand Certified Guides Jena Gribble and Paige Worthy. This dynamic duo will walk through how you can elevate your website's messaging with solid design. When you combine a clear message with a solid design, your business and customers are positioned to win!

LISTEN NOW  >

We’re ready when you are.

Let’s create a brand that’s too legit to quit.
(What? I told you we were nerds. And now you also know we’re millennials.)

it’s hammer time.  >